FRISS Announces New Leadership: Jeroen Morrenhof as Executive Chair and Mireille Dyrberg as CEO

FRISS, a leading B2B SaaS provider dedicated to helping insurance companies prevent fraud and automate trusted claims, today announced a key leadership transition that will position the company for its next phase of growth. Effective immediately, Jeroen Morrenhof, founder of FRISS, will assume the role of Executive Chair of the Board, while Mireille Dyrberg, formerly the company’s COO, will step into the position of Chief Executive Officer.

Securing FRISS’s Future

This planned transition reflects FRISS’s long-term vision for sustainable growth and market leadership. By moving to the Executive Chair role, Jeroen will focus on high-level strategy, external partnerships, and ensuring the company remains true to the values and client-centric approach that have propelled it forward. Mireille’s appointment as CEO signals the organization’s commitment to fresh innovation and operational excellence.

“I’m incredibly proud of what we’ve built at FRISS,” said Jeroen. “This move allows me to concentrate on strategic relationships and emerging opportunities while Mireille leads day-to-day operations with her outstanding expertise and leadership qualities. We’re excited to see FRISS flourish in this new chapter.”

Mireille’s Personal Track Record

Before joining FRISS as COO, Mireille led and scaled multiple technology ventures, earning a reputation for galvanizing teams, streamlining processes, and delivering robust results. Since joining FRISS, she has been instrumental in driving organizational alignment, enhancing client engagement, and orchestrating major initiatives that have strengthened FRISS’s market position.

“FRISS has an incredible foundation built on innovation and a genuine passion for solving client challenges,” said Mireille. “I’m honored to step into the CEO role and continue that legacy. My focus will be on creating even more value for our clients, deepening our partnerships, and fostering a culture where our people thrive.”

Supporting Growth and Innovation

Co-founder Christian van Leeuwen continues in his role as Chief Strategy Officer, contributing his expertise on FRISS’s long-range vision and strategic direction. The entire leadership team is committed to accelerating product development, amplifying client success programs, and expanding market reach.

Benefits to Clients, Partners, and Employees

• Clients: Can expect the same unparalleled service and cutting-edge technology, now bolstered by Mireille’s proven operational expertise.

• Partners: Will benefit from ongoing collaboration and newly forged opportunities to integrate FRISS’s world-leading fraud prevention platform.

• Employees: Will see continued investment in career growth, learning programs, and a people-centric culture that values innovation, teamwork, and excellence.

About FRISS

FRISS is a pioneering B2B SaaS provider that prevents fraud in the insurance sector, offering a world-leading platform to quickly and confidently automate the process of verifying insurance claims. Headquartered in the Netherlands, FRISS serves a global client base of insurers across EMEA, APAC, LATAM, and North America. Renowned for its user-centric solutions and continuous innovation, FRISS empowers organizations to settle trustworthy claims faster and focus on delivering exceptional client experiences. 

For further inquiries or to request an interview, please contact: 
Pieter Nel, Chief Commercial Officer 
Email Address: pr@friss.com